Keurig is a supper business success story. The Keurig coffee makers make one cup of coffee, allowing the user to get a fresh cup each time. It can also make any other beverage that requires hot water, such as tea and hot chocolate. These coffee makers have been very successful in both home and commercial markets.
According to this site, Keurig is one of the most success coffee makers ever produced.
Keurig was founded in 1992 by Olaf Keurig to manufacture the K-Cup line of coffee makers. It was an independent company until Green Mountain Coffee Roasters acquired it in 2006. Keurig is currently a subsidiary that is wholly owned by GMCR, and the Keurig name is still used to market the K-Cup.
The user starts the K-Cup dispenser, which begins heating a measured amount of water. While the water is heating, the user places a paper filter inside the K-cup container. The user also places the brewing material on top of the filter. Once the water reaches a temperature of about 192 degrees Fahrenheit, the user places the container into the dispenser so that a spray nozzle penetrates the foil seal over the top of the K-Cup container. The user presses a button to dispense hot water into the container. The water then flows thorough the filter and mixes with the brewing material to make the beverage. The brewing process requires about one minute.
The 2011 sales figures for GMCR show that the sales of the K-Cup increased by 59 percent over the previous year. These figures also show that the sales revenue of the K-Cup increased by 104 percent in 2011. The sales volume increase accounted for 76 percent of this revenue increase, while higher prices of the K-Cup accounted for 18 percent of the revenue increase. K-Cup machines are installed in 200,000 office locations in the United States, and this product line brews six percent of all the coffee in offices. K-Cup machines brew a total of 2.5 million cups of coffee each day.
Household models of the K-Cup range in size from the B30 Mini to the B79 Platinum Plus Edition, which has a rinse feature. The B44 Classic is one of the most popular models, and is sold in most major grocery stores. Commercial versions of the K-Cup include the B3000SE, B140, B150, B155, B200, OfficePro and DeskPro. Some models are sold exclusively at specific retail outlets.
