Search Engine Optimization (SEO) is the practice of making a website rank higher. When you search for a product or service and you see sites on page one of a Google search there is more than likely a SEO professional involved. In the purest sense, SEO helps internet users be able to find the services and products that the websites are offering. It also creates more traffic since most people look for a lot of products online first before buying them which leads to more sales. Also the higher the traffic the more brand awareness and online purchases will become more and more popular.

Google is the most trusted search engine by internet users all over the world. It sends more than 80% of all traffic to websites around the world. High rankings, or being on page one or two of a Google search, for relevant keywords is important in order to increase traffic in your website. Most businesses are optimizing their websites and building links (link building)  in order to increase their rankings. If you want your business to be successful and be the best, then search engine optimization is a must. Making it on the first results page will greatly help your online business by letting internet users find you easier.

There are a lot of search engine tools to use to help make your website a success. One of the tools that every website should use is the tracking tool. This helps let you know how well the optimization methods you are using are doing and if they are effective or not.

SEO is becoming more and more competitive everyday so online businesses need to up their game if they want to stay on top.